Reply: what does rookie rely on to compete with international logistics giants? We checked its overseas achievements and technical strength

Source / logistics information (id:wuliuzhiwen)



Author / Yeshuai





The rookie who has become the "number one player" of international logistics has continued to deliver brilliant results in the past fiscal year.



According to the results of fiscal year 2022 released by Alibaba group, the annual revenue of rookie was 66.808 billion yuan, a year-on-year increase of 27%; External revenue accounted for 69% of operating revenue, mainly from the growth of core logistics capabilities such as global logistics and domestic supply chain.



Public data shows that the average daily cross-border packages of rookie international have exceeded 4.5 million, standing side by side with international logistics giants.



Whether considering external factors - the instability caused by the COVID-19, geopolitics, etc., or focusing on internal factors - compared with the three giants of international logistics, rookies have a shorter entry time, which is a commendable report card.



How can the backstage support the achievements? The answer given by the novice is to increase investment in infrastructure construction and continue to promote digital intelligence.



According to the disclosure, in fy2022, rookies increased the capacity-building of global logistics services, and increased construction investment in various operation links such as receiving, warehousing, customs clearance, trunk lines in the country of origin, distribution, distribution and self collection in the country of destination.

As of March 31, 2022, rookie has directly operated a cross-border logistics warehouse of more than 3 million square meters, more than 240 chartered planes are used for trunk transportation every month, and has cooperated with more than 50 ports around the world to establish an intelligent customs clearance system, building a high-quality global logistics network.

However, behind a few words, there is still a lot of information worth mining, such as the technical ability of rookies.




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4.5 million cross-border packages per day

What technical support does the rookie use

As we all know, the certainty of logistics composed of timeliness, cost and experience is of great importance both at present and in the future. However, in recent years, the COVID-19, the conflict between Russia and Ukraine, the fluctuation of transport capacity and the rise of freight rates have brought great uncertainty to the global logistics.



In contrast, rookie's global package network still provides stable and inclusive services - "5 dollars 10 days" logistics products have covered 20 countries, allowing more cross-border businesses to "send money to the world with a cup of coffee"; Through the European overseas warehouse, during the rookie epidemic, it can still help businesses to deliver goods quickly, and provide European consumers with European three-day delivery, Pan European seven day delivery and other services.



The logistics technology capability behind this is not only the intelligent customs clearance system mentioned above. According to the public information released by rookies in the past, the logistics industry has sorted out the following representative technologies:



1. intelligent order combination



When overseas consumers use the same address to shop in different stores on express, after intelligent order combination, the packages of different merchants will be packaged into a package in the rookie's centralized warehouse, completing the subsequent trunk line, destination country and terminal distribution, and finally delivered to consumers. The package will be upgraded from the usual 30-50 day surface mail route to the direct air route within 20 days. In some areas, it can be upgraded to $5 for 10 days.



2. second order replacement and globally unified logistics operation procedures



Using blockchain technology to establish global unified and open relevant standards with various logistics partners, as well as global unified logistics operation procedures SOP, the whole process is visible, the time is controllable, the risk is preventable, and the whole process standardized order change capability based on this can help import and export merchants solve the pain points of slow customs clearance, urgent receipt, and rapid response to emergencies.



3. precise RFID Technology



The rookie spent more than two years in research and development. By optimizing the chip, reader and writer and a complete set of recognition algorithms behind them, the recognition accuracy has been significantly improved to 99.8%, reaching the world's leading level. The breakthrough of this key technology makes the large-scale commercial application of RFID possible.



4. logistics path planning algorithm



He was shortlisted for the Franz Edelman outstanding achievement award in 2021. The algorithm synthetically calculates the complex uncertain factors such as customer order dynamics, random demand, narrow working space in the warehouse, order picking, urban traffic congestion, terminal community registration process, elevator waiting, and gives decisions in a very short time to leave enough offline operation time.



5. trunk line intelligent decision



Based on the single volume forecast, it provides customers with capacity procurement plan and cabin allocation guidance, shortens the time of package rollover, creates a better capacity cost, helps domestic goods go to sea, and realizes cross-border worry free.



6. intelligent warehouse network



According to the analysis of the commodity characteristics and consumption data of the merchants, provide intelligent warehouse network planning for cross-border merchants, and store the commodities in the front warehouse of the corresponding region in advance.



7. digital customs



It refers to the digital intelligence logistics technology that can reduce the declaration process, change the traditional manual voucher preparation and verification mode, and realize the intelligent declaration form. Digital customs technology can cooperate with customs supervision, strengthen intellectual property protection, ensure compliance operation, etc., shorten the time of cross-border logistics distribution, and improve consumers' shopping experience.



8. intelligent centralized transportation warehouse



The main function is to realize intelligent order closing through intelligent equipment, taking into account the parcel storage and processing capacity. The warehouse has intelligent logistics equipment including digital assembly line, gantry, cross belt sorter, PTL, IOT, etc.



9. overseas distribution center



Newbie has built 9 international express distribution centers in Europe, South America, Southeast Asia and other places. The rookie overseas distribution center adopts the self-developed overseas distribution system (gxms) and creates the core product function "flow engine", which labels the attributes of the complex global cross-border parcel business, and then commands the automatic equipment to sort the parcels to the destination grid through a flexible and configurable way. The system has greatly doubled the sorting efficiency of the rookie European distribution center.

10.eHub



It has been put into operation in Liege, Belgium, Kuala Lumpur, Malaysia and other places. It is equipped with the latest digital intelligence logistics technology and equipment of rookies, such as lightweight handheld terminal Lemo PDA, accurate radio frequency identification technology, digital customs clearance system, etc., further improving the digital intelligence capacity of cross-border Logistics and the timeliness of goods turnover and processing.



Of course, rookie's logistics technology capability is more than that. Just as rookie CTO said before Kuan, with the rapid advancement of the globalization of rookie logistics industry, rookie logistics technology is also accelerating to go to sea. Logistics technologies such as intelligent order collection, cross-border consolidation warehouse, digital customs, digital intelligent air cargo terminal and automatic distribution center run through the whole cross-border logistics link.




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What changes will technology bring to the sea?

Stable, efficient, inclusive and strong network

Behind the top camp, the business volume is supported by leading logistics technology and products. Specifically, what are the effects of these new technology products?



1. stability



Even under the influence of external factors such as the epidemic situation, the logistics capacity of rookies is still not broken. This is not because rookie logistics has not encountered the shortage of transportation capacity like other enterprises, but because it has the ability to respond quickly.



Xumiaogang, head of the export logistics product department of the rookie product technology department, told the logistics news that the postal express was blocked when the overseas epidemic occurred. Rookies can quickly switch channels by relying on the technical ability of splitting sections and changing orders, so as to ensure the smoothness of the last kilometer and finally ensure the delivery of packages. In the traditional way, these parcels often need to be returned to China or stranded on the way to wait for the recovery of transport capacity, which is both time-consuming and laborious, and it is easy to cause asset losses on the merchant side.



The technical ability of rookies is not only used to deal with the above emergencies, but also used to "detect the unexpected", such as monitoring abnormalities and handling them in time, so as to help businesses reduce customer complaints.

2. high efficiency

For example, safety is the top priority for air transport. Once there is a problem, there will even be the risk of network shutdown. If we only rely on manual security inspection, not only the cost is high and the efficiency is low, but also there will be mistakes and omissions. Rookie logistics has applied the smart security inspection system in its smart air cargo terminal, successfully meeting the security inspection requirements under large cargo volume.



Similarly, the leading logistics technology has also improved the efficiency of goods circulation. Zhaoguoqiang, the product and technical director of the rookie ground network, introduced to the logistics news that the air cargo terminal has been developed in Europe for many years and has a complete system and operation process. However, although they started early, their overall efficiency is not high. It takes at least 12 hours for the goods to be unloaded from the charter plane to leave the cargo station. This obviously cannot satisfy the novice who wants to provide qirida products.



As a result, rookies have invested in a number of digital intelligence logistics products in ehub, Liege, Belgium, such as Lemo PDA, RFID, AGV, etc., thus greatly improving efficiency. "The time limit has been reduced by at least 50%, and the human efficiency has also been greatly improved compared with peers. This hub serves not only novices, but also other external customers, helping them have smoother logistics services in foreign trade."

3. inclusive

Before rookie logistics, there were many cross-border logistics products in the market, but they could not effectively meet the cross-border e-commerce demand - the price of surface mail products was low, but the timeliness was slow; The three giants are quick in time, but high in price. The advantage of rookie is that it has created inclusive products suitable for cross-border e-commerce sellers, such as "10 days at $5" and "20 days at $2". It also provides differentiated logistics services to cross-border consumers through global infrastructure capacity, ABCD segmentation capability, intelligent order combination technology and global unified standards and operating procedures.



Today, technology is also helping rookie logistics launch more products. According to chenweicai, technical director of export logistics of rookie product technology department, the previous logistics network was more like a "black box", but now technology has opened the "black box", making rookie more clear about the timeliness and cost structure of packages, and more certain about the control of various elements in the logistics network. Based on this, rookies can deeply optimize the SOP of the entire logistics network, which not only helps to build a faster distribution network, improve the customization ability of aging products, but also makes the cost structure explicit.



It can be said that relying on leading logistics technology and products, rookies help businesses reduce costs, help consumers improve timeliness, and keep the competitive advantage of domestic goods going to sea. Even if the market is short of transportation capacity and freight rates rise due to epidemic and other factors, rookie's global logistics products remain inclusive and stable - which is also an important reason for its increasing market penetration.



For rookies themselves, logistics technology provides a standardized and globalized base for their global network, thus forming a stable and efficient network system. Among them, standardization not only improves the cooperation ability of partners, but also enhances the self-healing ability of the network - its significance can refer to the computer network with unified network model and protocol.



Rookies are also constantly adjusting and optimizing their global parcel network through technology. How to make it more efficient links? How to quickly adjust and adapt the network in an uncertain environment? Last year, rookie logistics upgraded its global package Network - relying on the standardized and globalized underlying technical architecture, it deeply integrates the segmented network, making it more network effective.




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Pathfinder logistics technology goes to sea

What "thunder" did the rookie go through?

The achievement of the above results does not mean that the novice has not encountered difficulties. In fact, as the leader of logistics technology going to sea, rookies can also be called "thunder walkers".



First of all, there are obvious differences in the markets of different overseas countries and regions, which requires rookies to carry out targeted design when investing in technology and products. For example, in some high latitude countries, the self-contained cabinet is not suitable to be placed outdoors, "otherwise it will be easily frozen in winter."

Cultural differences also bring many challenges to the application of product technology. Taking distribution as an example, domestic distribution focuses on sorting within the relatively mature express delivery system. Overseas, each country has different distribution scenarios because of its different logistics infrastructure level, industry form and user habits.



For a more intuitive example, in terms of technical products, China pursues efficiency, rapid development, rapid launch and iterative optimization. In the application process, the staff will give full play to their subjective initiative to make up for the shortcomings of the products. In foreign countries, the requirements for technical products are higher. Only when 99.9% of the problems can be solved can they be accepted.



Compared with the above problems, the "gap" in technology with international giants is not a problem. The reason is that although a rookie is a rising star, it can attack others later - it has higher standards and fewer fetters, and its technical capabilities and products have also been tested by business scenarios. In addition, rookies also rely on China's rich commodity resources, and their investment in technology is no less than that of overseas giants.



To some extent, in terms of logistics technology alone, rookies not only do not lag behind international giants, but have more advantages. For example, some overseas logistics technology enterprises have relatively single technical capabilities, and rookies' capabilities are more comprehensive; Although overseas logistics technology enterprises have historical accumulation, they lag behind the times. Instead, they need novice global and standardized systems to provide appropriate localization deployment.



Besides compliance, localization deployment is also a topic that rookies talk about more. It is reported that at present, more than 40% of rookie employees are engaged in technical posts. In Europe, Southeast Asia and other regions, localized product technology teams have been set up.

In addition to providing global R & D tools, rookies are also promoting the localized application of related products. For example, at present, rookie's overseas digital intelligence distribution system has realized global deployment, supported global cross-border and local logistics networks, and provided local differentiated system support for overseas logistics practitioners through multilingual adaptation.

According to chenweicai, the rookie will focus on two directions in the technical field of Globalization: first, better connect and interact the cross-border logistics network with the overseas and local regional logistics network; The second is to promote the infrastructure of overseas practical operation, upgrade the overseas practical operation system, and continue to unswervingly promote overseas localization.

Source / logistics information (id:wuliuzhiwen)



Author / Yeshuai